Domino's Pizza announced on the 21st that it has launched the 'high-protein dough' to mark its 35th anniversary in South Korea. This seems to target the emerging trend of slow aging and healthy pleasure.
According to Domino's Pizza, the high-protein dough allows the consumption of protein equivalent to 2 eggs (approximately 13g) per 2 slices based on a large dough. It is high in protein and dietary fiber, featuring the flavors of seven nutritious grains.
Domino's Pizza plans to expand its engagement with consumers by releasing a TV commercial themed 'Mission H' starting on the 23rd. Mission H is Domino's Pizza's campaign to introduce the high-protein dough.
Domino's Pizza also introduced three types of pizza that pair well with the high-protein dough. The three pizzas include the black tiger shrimp pizza, the wild wild west pizza, and the potato pizza, which are bestsellers and steady sellers from Domino's Pizza.
Earlier, in January, Domino's Pizza launched '1990 Domino's Best 5 Types,' applying double crust dough to five types of classic pizzas to celebrate its 35th anniversary in South Korea. In March, it also showcased the world best menu 'Philadelphia cheese steak pizza,' selected through consumer voting.