Theborn Korea announced on the 21st that it will establish a win-win committee this month to effectively communicate with franchise owners. Paik Jong-won, CEO of Theborn Korea, is considering contributing some of his personal assets for the operation of the win-win committee. Earlier, on the 6th, he declared that he would focus on management while suspending all broadcasting activities.
Theborn Korea not only actively encourages the formation of voluntary councils led by franchise owners for improving owner revenue and customer satisfaction but also plans to utilize the win-win committee as a constant communication channel between various councils and the headquarters. As controversies surrounding the company and CEO Paik have spread, Theborn Korea has held brand-specific meetings to meet with franchise owners for revenue improvement.
In this process, it was reported that CEO Paik noted the need for a constant communication channel that could reflect the opinions of franchise owners. A representative from Theborn Korea said, "We realized that it is difficult to change with one-time conversations," and added, "Through the win-win committee, we will not just collect opinions but also work together to identify problems and derive practical solutions."
The win-win committee to be activated this time is planned to include franchise owners, headquarters staff, and external experts. CEO Paik intends to participate directly if necessary to hear the voices from the field.
CEO Paik said, "I have not been able to listen well to the voices from the field," adding, "Ideally, I would like to meet all franchise owners, but realistically it is difficult, so I plan to hold meetings with individual franchise owners through the win-win committee or actively meet with franchise councils to communicate." He continued, "No matter what we prepare for the franchise owners, rather than unilaterally delivering it to them, we will first listen to various opinions on what they need," emphasizing that this is an action to fulfill the promise of not leaving even one franchise owner behind.