On the 21st, the traditional liquor brand Jipyeong, with a 100-year history, announced the opening of its online mall and the full-scale expansion of its premium makgeolli lineup.
The newly opened online mall is an official distribution channel directly operated by Jipyeong's affiliate, Jipyeong Agricultural Corporation. To celebrate the brand's 100th anniversary, the premium makgeolli 'Jipyeong Buwi,' which was unveiled last month at the Korean dining restaurant 'Punju,' was made available on the online mall.
Jipyeong showcased a limited quantity of its premium makgeolli line in the online mall, enhancing consumer accessibility and convenience through nationwide delivery services. The company plans to sequentially expand its premium product lineup reflecting consumer demand.