On the 20th, Lotte Home Shopping announced that it will expand its popular fashion and beauty exclusive brands in South Korea to overseas home shopping channels in Taiwan, Japan, and other countries, marking a full-scale leap as a K-brand export platform.
Lotte Home Shopping is strategically promoting a new business as a 'global export platform' based on its broadcasting content planning ability and exclusive brand management experience, enhancing brand distribution through overseas home shopping channels with locally tailored products and content.
On the 22nd, it will sell the hair loss shampoo 'Gravity,' which caused a 'stockout frenzy' immediately after its domestic launch, on Taiwan's number one home shopping channel, 'Momo Home Shopping.'
'Gravity' is a functional hair loss shampoo brand developed by the startup Polyphenol Factory, founded by Professor Lee Hae-shin of KAIST's Department of Chemistry. It contains the patented ingredient 'Liftmax,' which has been proven to alleviate hair loss. After its exclusive launch on Lotte Home Shopping last year, it sold out over four broadcasts in a row, recording a cumulative sales volume of 150,000 bottles and establishing itself as a hit product.
In particular, at the recent 'Poh de Paris 2025,' France's largest consumer goods fair, the prepared quantity of 5,000 bottles was quickly depleted, confirming its potential for success in the global market.
Lotte Home Shopping has signed an exclusive export contract with Polyphenol Factory for Gravity and will begin its foray into the global market starting with Taiwan.
Taiwan's hot and humid climate makes it an environment where hair easily falls flat, so Gravity’s specialization in enhancing hair volume is expected to receive a positive response from local consumers. The plan is to localize all aspects of the product, including functionality, design, and scent, to increase consumer satisfaction in Taiwan. In the future, it is projected to expand into major Asian markets, including Japan and Indonesia.
Next month, it will launch the exclusive fashion brand 'Vibrit' on Japan's largest home shopping channel, 'Shop Channel,' diversifying its global distribution channels. The brand planner will directly grant live broadcasts to introduce the products in detail.