The dessert brand Bunchang Confectionery, known for its 'Lee Jang-woo walnut snack,' generated daily sales of 20 million won at Shinsegae Department Store.
According to industry sources on the 20th, Bunchang Confectionery recently reported daily sales reaching between 18 million won and 20 million won at the Shinsegae Department Store Centum City branch.
In particular, the sales per square meter at the store exceeded about 2 million won, surpassing the average sales of major luxury brands like Louis Vuitton and Chanel.
Bunchang Confectionery has rapidly expanded, starting from the Shinsegae Department Store in Gangnam in October last year, opening locations in Daegu, Centum City, Daejeon, and Starfield Suwon, surpassing a cumulative sales volume of 100 million units in just five months.
With a trendy sensibility and a retro appeal that evokes nostalgia, the brand is attracting explosive responses not only from 2030 consumers but also from family-oriented customers. The unique lineup, including the flagship menu item 'Uyuni Salt Walnut Snack,' is a key to its popularity.
This menu, which breaks away from the traditional image of walnut snacks, has quickly gained word-of-mouth popularity under the title 'K-dessert,' particularly through social media and communities. Notably, entertainment industry star Lee Jang-woo participated directly in the product planning and development, drawing even more attention.
He reportedly played a significant role from the early stages, including dough development and flavor adjustment, and actively contributed ideas to establish the brand's identity and visual concept. Bunchang Confectionery is a brand that modernly restored a traditional bakery that started in the 1960s in Gyeongju, North Gyeongsang Province, and closed in the 1990s.
Lee Gyeong-won, the founder's grandson and CEO of FG, revived the brand under the slogan 'a harmony of nostalgia and novelty,' with real photos and posters of the past Bunchang Confectionery displayed throughout the store, gaining attention as a brand storytelling element.
Bunchang Confectionery plans to enter a famous department store in Japan in the second half of this year and is also in discussions for collaborations with lifestyle brands. In the medium to long term, the company is pursuing global expansion, including in the United States and Vietnam.