Dongwon Group announced on the 19th that it has declared its new brand slogan, "Answering Needs."
According to Dongwon Group, the establishment of the new brand slogan began in earnest at the start of last year. An analysis of the brand's core values, including consumer surveys and focus group interviews, took a year, leading to the ultimate slogan of "Answering Needs."
The new brand slogan "Answering Needs (English: The Responsible Answer)" reflects Dongwon Group's commitment to sustainable change and challenges, tailored to the needs of a new era, built on trust and credibility.
Particularly, the growth history and growth strategy of Dongwon Group have been reflected in the brand slogan. Dongwon Group was launched in 1969 as a deep-sea fishing startup. Over the past 56 years, it has evolved into a company worth 10 trillion won (based on simple sum), encompassing various business areas from the world's largest marine fisheries company (Dongwon Industries) to comprehensive food (Dongwon F&B), food materials (Dongwon Homefood), packaging materials (Dongwon Systems), and logistics (Dongwon Logex).
Dongwon Group plans to continue extensive campaign activities, including TV commercials, to spread the brand slogan. The official YouTube accounts "Dongwon TV" and "Donggeurami" will also provide various content and events related to the new brand slogan. Additionally, they will introduce the "Answering Needs" font, which visually illustrates the mechanism of changing a question mark (social need) into an exclamation mark (Dongwon Group's answer).
A representative from Dongwon Group noted, "We plan to continue to be a corporation that first discovers the needs of the world and presents precise answers to contribute to society."