Seven Eleven announced on the 18th that it will introduce three types of kitchen detergent, laundry detergent, and fabric softener in 300㎖ small sizes starting on the 21st, in line with the increasing trend of one- to two-person households.

Seven-Eleven announces that starting from Nov. 21, it presents three types of kitchen detergent, laundry detergent, and fabric softener in a 300㎖ small size to match the trend of increasing 1-2 person households./Courtesy of Seven-Eleven

The size has been planned to be 70 to 80% smaller than existing 1ℓ or larger bulk detergents, reducing space occupied in small living spaces and allowing for full consumption within the expiration date.

To celebrate the launch of its small-sized detergent products, Seven Eleven will continuously hold a 2+1 event where customers can receive one additional product for free when purchasing two of the three types of detergent.

According to the Statistics Korea 'Future Household Projection,' the proportion of one- to two-person households among the total households in the country is expected to reach about 67.7% by 2027. Accordingly, Seven Eleven plans to expand small-sized specialized products in the non-food sector as well.

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