Kurly announced on 12th that it has unveiled a new commercial featuring singer Lee Hyori, her husband Lee Sang-soon, and AKMU's Lee Chan-hyuk. The advertisement was produced as part of Kurly's 10th anniversary integrated marketing communication campaign.
In the launch segment released that day on Kurly's official YouTube, TV, and online advertisements, the three models conveyed the message that 'life is too short to enjoy only good things,' explaining the value of 'good things' that Kurly has pursued all along and the reasons to use 'good things.' The main segment, set to be released on the 19th, will introduce various everyday lives with Kurly under the themes 'no-fail Kurly,' 'Kurly that expands possibilities,' and 'Kurly that makes life easy.'
The advertisement delivers the message that there is no failure in purchasing any product and that one can easily enjoy ingredients that are hard to find elsewhere, through the voices of the new models. Kurly explained that the authentic portrayal of Lee Hyori and Lee Sang-soon, a couple who aim for a diverse and sophisticated lifestyle, aligns well with Kurly's direction in consistently pursuing 'good things,' which is why they were selected as the advertisement models.
Lee Chan-hyuk represented the 20s and 30s generation that has awakened to the world of gourmet, showcasing Kurly's diversity. Known for his distinct identity and unique musical world with a strong fanbase, he interestingly portrayed the process of discovering the depth of new ingredients.
Along with the CF release, various events to promote Kurly's 'good things' will take place from the 19th to the 9th of next month. Users can capture recommended Kurly items from the Kurly app or share their daily lives with purchased items from Kurly on Instagram, and will be entered into a draw for limited edition gifts to celebrate Kurly's 10th anniversary.
A Kurly representative stated, "We selected this year's 10th anniversary advertisement models as those who can best express the fundamental value of 'good things' that Kurly has continuously pursued since the service opened, and we also prepared a campaign to express our gratitude to the customers who have joined us. We will continue to do our utmost to ensure that customers can experience even better food and products."