APR announced on the 12th that its representative beauty brand "Medikube" has signed a supply contract with the large U.S. beauty specialty retail store "ULTA Beauty."
Under this contract, a total of 22 products, including Medikube cosmetics and Medikube AGE-R's beauty devices "Booster Pro" and "Booster Pro Mini," are set to be available at ULTA Beauty. The initial order quantity is already in the process of being shipped, and the products are expected to officially enter both the online store and local offline stores in August.
ULTA Beauty is a leading beauty specialty retail store that operates over 1,400 offline stores across the United States and is a large chain that generated $11.3 billion (approximately 16.25 trillion won) in revenue last year. More than 600 beauty brands supply nearly 30,000 products across online and offline channels.
According to APR, this entry contract was made so that the products are supplied to all of ULTA Beauty's online and offline locations from the initial quantity. ULTA Beauty typically allows a limited number of offline store entries only for brands whose online sales performance has been verified, and only those brands with outstanding sales results are selected for entry at all locations. Considering these criteria, APR explains that this contract is evaluated as an unusual case and reflects the heightened global status of K-beauty and the Medikube brand.
Based on this entry, APR plans to do its best to ensure that the Medikube brand is recognized as a global leading skincare brand. Currently, Medikube is increasing its recognition among American consumers through various activities, including participation in CES 2025, outdoor advertising in Times Square, New York, and successful pop-up events in LA. It aims to increase sales by distributing products to beauty specialty retail stores that local consumers easily and conveniently visit.
An APR official said, "By entering the representative beauty chain ULTA Beauty in the U.S. market, we are accelerating the expansion of customer touchpoints in North America and strengthening our market penetration. In the future, we will continuously pursue avenues for sales through local distribution channels favored by consumers and expand overseas revenue. "