On Nov. 9, NOL Universe signs a business agreement with Hana Bank to promote digital financial projects linking finance and leisure. (From left) Seo Yu-seok, Deputy Head of Corporations Group at Hana Bank, Lee Ho-seong, Head of Hana Bank, Lee Soo-jin, CEO of Yanolja, and Bae Bo-chan, Co-CEO of NOL Universe, pose for a commemorative photo. /Courtesy of NOL Universe

Nol Universe announced on the 11th that it has signed a business agreement with Hana Bank to promote digital financial services based on a leisure platform.

The agreement ceremony held on the 9th at Nol Universe's new 10X Tower in Pangyo was attended by Soo-jin Lee, Chief Executive Officer of Yanolja; Bo-chan Bae, Co-CEO of Nol Universe; Ho-sung Lee, President of Hana Bank; and Yoo-seok Seo, Vice President of Hana Bank's corporations group.

Through this agreement, the two companies plan to enhance the scalability and technical sophistication of digital financial services based on leisure platforms by integrating Nol Universe's leisure infrastructure and platform operation capabilities with Hana Bank's financial information technology (IT) infrastructure and systems.

To this end, starting this second half of the year, they will sequentially develop various products that connect leisure and finance, including the launch of new bank accounts for Nol Universe affiliates and users and the planning of financial products specialized in sports content such as golf and soccer, along with related marketing collaboration.

Soo-jin Lee, Chief Executive Officer of Yanolja, noted, "The combination of the leisure industry and digital finance will provide customers with a richer experience and benefits," and added, "We will expand the leisure and financial ecosystem through our partnership with Hana Bank."