Global sports brand Under Armour announced on the 8th that it has appointed Seong Mo-eun as the head of its Korea branch.
Representative Seong majored in French literature at Yonsei University and obtained a master's degree from the Graduate School of International Studies at the same university. He has served as senior director at Adidas Korea and as brand manager for football, basketball, and Jordan brands, as well as the Nike Golf marketing team leader at Nike Korea, building a broad business capability across the sports industry.
Since 2017, he has served as the marketing head of Under Armour Korea, where he was recognized for his achievements in driving brand growth in the Korean market and for his outstanding leadership.