Amorepacific Corporation's brand Hanyul announced on the 8th that it will showcase key products at Sephora, the world's largest cosmetics retailer, in stores and online across the United States starting on the 16th. The brand will prominently introduce Hanyul's signature skincare line centered around its bestselling "yuzu" line, including sleep packs and toner pads.
Hanyul is a brand inspired by Korea's four seasons and nature, emphasizing "balanced Korean beauty" and the efficacy of traditional ingredients. It collaborates with local farms to source materials and reinterprets ingredients such as yuzu, mugwort, rice, and chestnuts with its unique technological capabilities to present them as products.
An official from Amorepacific Corporation Hanyul noted, "This global expansion through Sephora is an important opportunity for Hanyul to promote its brand value, which incorporates its accumulated expertise in materials and unique Korean beauty, to the global market. We aim to offer differentiated beauty solutions using Korean ingredients and beauty methods to global customers who expect certain efficacy at reasonable prices."