11Street announced on the 7th that it will introduce "11Street Plus," which expands its free membership benefits. It added detailed category-based benefits to its existing free membership program, "Family Plus," which rewards customers with "11Pay Points" for achieving purchase goals.
Specifically, customers who subscribe to 11Street Plus will receive benefits such as ▲Mart (up to 5% rewards in "11Pay Points" when purchasing daily necessities with attached rewards tags) ▲Beauty (automatic issuance of seven discount coupons for over 100 popular beauty brands of up to 25% on the first day of each month when entering skin information) ▲Digital (exclusive shopping benefits for special-priced products upon student verification). Additionally, "11Street Plus" members will receive exclusive shopping cart discount coupons.
Since the launch of its free membership program in November last year, 11Street has rapidly expanded its customer base, recently surpassing 700,000 registered members. As of last month, the repurchase rate of registered customers was more than 60% higher than that of unregistered customers, with the average purchase amount nearly 50% higher, indicating that it encourages active purchases from customers.
Lee Young-jin, marketing director of 11Street, noted, "To help customers who are struggling with rising prices and an economic downturn enjoy more benefits without worrying about membership subscription expenses, we upgraded the free membership benefits," and said, "We plan to enhance '11Street Plus' further by adding additional benefits in various categories such as fashion and living in the future."