Coupang announced on the 6th that it has introduced a beta version of the "English interface" on the Coupang application (app) for foreign customers residing in the country.
The English interface can be accessed immediately by changing the language setting to English in the 'My Coupang' menu within the Coupang app. This allows foreign customers to use the Coupang app easily in English.
The English interface supports viewing everything from product searches to detailed information, order information, purchase pages, as well as seeing how much has been saved on delivery, shipping, and discounts through the Wow membership benefits screen in English at a glance. Services frequently used by customers, including Rocket Delivery, direct purchase, and Gold Box, are also available in English within the Coupang app.
Coupang has been preparing for the localization efforts since last year to improve the shopping experience for foreign customers in the country. They are translating the text within the app, and a professional translation team reviews translations daily to continuously monitor accuracy and clarity.
According to the Ministry of Justice's immigration statistics, the population of foreign residents in the country exceeded 2.6 million last year. The number of customers searching for products in English on the Coupang app is steadily increasing. Previously, foreign customers who were not familiar with the Korean language faced inconvenience by having to capture app screens one by one for translation or use external translators to navigate the app.
A Coupang official noted, "Coupang has continuously improved and innovated its services to provide a better shopping experience for all customers," and added, "We will continue to strengthen differentiated convenience and benefits by reflecting the voices of various customers in the future."