Samlip will sequentially launch six new concept products of the "KBO Bread," presented in collaboration with the Korea Baseball Organization (KBO) and the Korean Professional Baseball Players Association, starting from the 7th.
"Everyone's KBO Bread" is a product that can be enjoyed by everyone, regardless of age or gender, in celebration of Family Month, and can be selected according to personal taste beyond team affiliation.
In line with the trending 'Yafu' (baseball food) culture that is essential for enjoying games at the stadium, it features popular baseball stadium menu items such as chicken and nachos.
The "Game-Winning Home Run Meat Burrito," filled with savory meat sauce inside a chewy tortilla, will be launched first on the 7th. The "Body-Filled Seasoned Chicken Ball," packed with seasoned chicken that resembles a ball, and the "4-6-3 Caramel Peanut BASS Sand," shaped like a baseball with plenty of sweet and savory caramel peanut cream, will be revealed on the 8th. They will be available for purchase at convenience stores, supermarkets, and online throughout the country.
Three additional products, including the "Outside-Filled Soy Sauce Chicken Ball," filled with savory soy sauce chicken, the baseball-shaped "Fastball Strawberry Jam Biscuit" containing strawberry jam, and the "Ninth Inning, Two Outs Popchip Butter Garlic Snack" with savory and salty butter garlic seasoning, are expected to be launched in mid-May.
Samlip has pursued partnerships with the KBO League, which surpassed 10 million spectators, to provide differentiated experiences to customers. The KBO Bread sold over 10 million units within just 41 days of its launch.