The hotel industry is focused on the 'Chosun Palace Seoul Gangnam' located in Yeoksam-dong, Gangnam District, Seoul. This is due to Donald Trump's son, Trump Jr., staying there during his two-day visit to Korea. The hotel industry anticipates that Chosun Palace Seoul Gangnam will enjoy significant promotional effects.
Chosun Palace Seoul Gangnam is a five-star hotel, an ambitious project of Chung Yong-jin, chairman of Shinsegae Group, that opened in 2021. It was developed based on the Chosun Hotel, which is located on the former Renaissance site.
According to the hotel industry on the 30th, Trump Jr. stayed at Chosun Palace Seoul Gangnam during his two-day visit the previous day. With this visit, Chosun Palace Seoul Gangnam has built a reputation for hosting the schedule of a state guest visiting Korea from the United States.
So far, this hotel has gained popularity as a newly built five-star hotel in Gangnam, Seoul. When art fairs are held in places like COEX in Samseong-dong, Gangnam, it is the fastest to sell out rooms and has been favored by celebrities.
However, the experience with U.S. state guests has been lacking. U.S. state guests have preferred the Grand Hyatt Hotel in Namsan, Seoul. The Grand Hyatt Hotel has hosted six U.S. presidents, from 'Father Bush' in 1992 to Joe Biden. Thus, a lot of information for security and protection has been accumulated. It is also considered attractive for security reasons due to the presence of many embassies nearby and its high elevation in Namsan.
In the hotel industry, it is believed that the promotional effects will be greater because Chosun Palace is an independent brand hotel. Typically, foreign state guests prefer multinational hotel chains because they are unfamiliar.
Chosun Palace Seoul Gangnam is the first hotel developed as an independent brand by Chosun Hotel & Resort of Shinsegae Group. Management and operations are handled by Chosun Hotel & Resort, which only utilizes the global reservation network of international hotel brand Marriott.
A hotel industry official noted, 'I thought they would prefer the Hyatt Hotel, which they have traditionally stayed at, or the multinational chain Four Seasons Hotel, but considering that this visit was made due to a friendship with Chairman Chung Yong-jin, it appears that Trump Jr. stayed at Chosun Palace Seoul Gangnam.' He also stated, 'The promotional effects the hotel will enjoy will be significant.'
Trump Jr. is known to be conducting his itinerary centered around the Grand Masters Suite at Chosun Palace Seoul Gangnam, which costs around 20 million won per night. This space offers panoramic city views of Namsan Tower and the Han River. Trump Jr. is reported to have relay meetings with leaders of major domestic companies here.
A hotel industry official said, 'From the standpoint of a hotel that needs to manage and operate, staying for a short time can be more challenging and difficult. We are watching how to securely manage Trump Jr.'s movements and how to utilize the facilities.'