ORION announced on the 30th that its 'Doctor You Pro (Doctor You PRO)' brand has surpassed cumulative sales of 60 billion won after 2 years and 11 months since its launch. This follows a 5-month period after exceeding cumulative sales of 50 billion won within 2 years and 6 months of its launch.
Doctor You Pro is a specialized high-protein brand designed to help a consumer base that exercises systematically for health with balanced nutritional planning. There are 4 types of drinks, 4 types of powders, and 3 types of bars available for selection according to preference.
In particular, it has been known among consumers who exercise professionally for health and body shape management as 'delicious high-protein' and has seen double-digit growth every year since its launch in June 2022. The Doctor You Pro protein drink, which allows for easy protein supplementation before and after exercise, has surpassed cumulative sales of 20 million bottles, and recently the average monthly sales for Doctor You Pro exceeded 2 billion won.
A representative from ORION noted, 'Doctor You Pro has established itself as a leading high-protein brand in the country by satisfying consumers' health needs and tastes at the same time,' adding, 'Sales are expected to gain further momentum with the spread of exercise trends such as running, tennis, and health.'