Lotte Department Store announced on the 29th that it will hold the 'LTM ART FESTA (Lotte Town Myeongdong Art Festa)' from the 30th to the 29th of next month.
During this event, Lotte Department Store will fill the Lotte Town Myeongdong area with a variety of attractions, including exhibitions of artistic works, an art gift station, collaborations between food and beverage (F&B) and art, and experiential content. Affiliates such as hotels, duty-free shops, and Korea Fuji Film also plan to participate.
Before the LTM Art Festa, Lotte Department Store held a pre-buzz event called 'LTM Pop-up' in Seongsu-dong last weekend to allow more customers to enjoy the event. Over 10,000 customers visited the pop-up site over three days, with the MZ generation accounting for more than 70%, indicating a strong response from customers in their 20s and 30s.
Jang Hye-bin, Head of Team of the signature event at Lotte Department Store, said, “We planned an art festa that can be enjoyed by not only the main customer base of the Myeongdong area but also MZ customers who frequently enjoy art and exhibitions.” She noted, “We plan to continuously present signature events that can only be enjoyed at Lotte Department Store in the future.”