The comprehensive liquor company Ayoung FBC announced on the 28th that it has launched the Chilean premium wine brand "Escudo Rojo Gold Collection" in collaboration with GS25.

Escudo Rojo image. (Courtesy of Ayoung FBC)

The Escudo Rojo Gold Collection is made from 100% Cabernet Sauvignon produced in Chile's Maipo Valley by the French Baron Philippe de Rothschild family, aged for 10 months in French oak BARREL, achieving excellent balance and deep flavor. It features a bright and vivid ruby-red color, a delicate purplish hue, and prominent aromas of intense fruit, graphite, black currant, red cherry, and raspberry. The soft vanilla fragrance derived from oak aging completes its complex aroma. It pairs well with spicy meat dishes, stir-fried vegetables, chicken, and duck.

Escudo Rojo is a wine that embodies the brewing know-how of the French Rothschild family, known for creating the "Five Great Châteaux." It is produced from grapes grown in Chile's Maipo Valley. The Escudo Rojo Gold Collection emphasizes a premium image by adding a luxurious gold label to the existing Escudo Rojo brand and expanding consumer accessibility through the GS25 distribution network.

An official from Ayoung FBC noted, "Through the collaboration with GS25, we have been able to provide premium wine to a wider range of consumers," and added, "We will continue to contribute to diversifying distribution through planning that preserves the brand's unique identity."