Volvik Apparel, a performance golf wear brand developed by Wivis, announced on the 28th that it successfully completed the 'RE-BORN 2025' pop-up store.
The pop-up store, which was held from 22nd to 25th in Seongdong-gu, Seoul, was planned to enhance the synergy of the entire Volvik brand by showcasing three specialized items: golf apparel, golf balls, and golf shoes, focusing on this year's fall/winter new products in one space.
On the first day of the pop-up store, Volvik Apparel-sponsored athletes Ko Yoon-seong and Moon Jeong-hyun visited the site and conducted a one-point lesson and putting event with buyers, heating up the atmosphere.
Golf shoes scheduled to be released next year were also unveiled for the first time. The company aims to strengthen its identity as a total golf performance brand by focusing on shoe items after previously concentrating on golf apparel and golf balls.
A Wivis official noted, 'We will establish golf shoes and apparel with functionality and design as a core pillar of the future Volvik brand.'