Lotte Department Store announced on the 27th that it will operate a Pokémon pop-up store (temporary store) at Jamsil Town until the 19th of next month.
An unusual pop-up store featuring the theme of "Ditto's time capsule" will be held in the atrium square on the first floor of Lotte World Mall. A 3-meter tall giant "Ditto" air balloon will be installed to capture the attention of visitors.
Lotte Department Store will showcase over 200 new products, including a Pokémon series that can only be purchased at this pop-up. This year, the event has expanded to the main hall of the Jamsil branch. A Pokémon card pop-up store will be held in the Trevi Square on the basement level 1 until the 18th of next month, making it the first standalone pop-up where visitors can meet about 80 different types of Pokémon cards.
Lotte Department Store recorded a cumulative total of 300,000 visitors after holding four Pokémon pop-up stores across the country last year in locations such as Jamsil, Suwon, and Busan. The department store noted that on the opening day of this year's pop-up, over 1,500 customers were waiting before it opened on the 25th, proving its heated popularity.
Jeon Yuna, the chief buyer of the kids' team at Lotte Department Store, said, "The Pokémon pop-up store, now in its third year, has become a popular content that attracts many visitors each year," and added, "This year, the scale has been significantly expanded, and with the golden holiday approaching, we expect many outing visitors."