Nongshim announced on the 25th that it will launch a new product, 'Nongshim Pop', reinterpreting the traditional snack 'Nurungji' in a convenient cracker form as a meal replacement snack.
Nongshim Pop is a snack product that can easily replace meals in a busy lifestyle. It aligns with the recently emerging trend of 'snacking' and the snackification of meals. The product uses glutinous rice as a base, inspired by Nurungji, which is familiar to Koreans, delivering a rich flavor and a crispy texture.
The product is made in the form of crackers with thickness similar to that of actual Nurungji and is individually wrapped. Additionally, it is gluten-free, allowing consumers who need dietary management to enjoy it without concern.
A Nongshim official noted, 'Nongshim Pop is a product planned in line with the new trend of replacing meals with snacks' and said, 'We plan to strengthen our position in the meal replacement snack market.'