Gmarket announced on the 25th that the secondhand luxury platform "Gugus" has officially opened.
Gugus is a specialized secondhand luxury retailer operating a luxury expert appraisal group, with 26 offline stores nationwide and an online site. It has over 10 million appraisal experiences and provides its own repair (A/S) service.
Through this official entry of Gugus, Gmarket will showcase approximately 50,000 secondhand luxury fashion goods and clothing from brands like Chanel, Louis Vuitton, Gucci, and Prada. Products can be received both through delivery and by visiting Gugus stores after purchase on Gmarket for physical confirmation.
A promotional discount event will also be held to celebrate the opening. On April 25th, Gmarket and Auction will carefully select Gugus products to sell at discounts of up to 28%. A "10% discount coupon" will also be provided, allowing a discount of up to 300,000 won with no usage limit. It is explained that items selected include display products with minimal signs of use and products that have entered the secondhand market due to customers simply changing their minds and missing the return period.
A Gmarket official noted, "Many customers from the MZ generation are looking for secondhand luxury items as part of smart consumption," adding, "We plan to continuously present various benefits based on the partnership between Gmarket and Gugus, including discount promotions and exclusive product sales."