Cafe24 supported the construction of direct-to-consumer (D2C) stores for Amorepacific Corporation’s major beauty and beauty device brands, the company announced on the 24th.
This year, Cafe24 supported the establishment and operation processes of official online stores for three Amorepacific brands, including the moisturizing brand “ILLIYOON,” the men’s makeup brand “B.READY,” and the beauty device brand “MakeON.” With this opening, the number of Amorepacific brands operating official stores on the Cafe24 platform has increased to five, including the existing brands “AYUNCHE” and “LABO-H.”
Amorepacific Corporation significantly reduced store construction expenses and time by utilizing Cafe24’s Enterprise services, which support the growth of e-commerce businesses tailored to different corporations. They effectively communicated each brand’s differentiated identity to consumers and implemented various customer-friendly features.
Cafe24 plans to continuously support Amorepacific Corporation in providing diverse shopping experiences that suit the latest trends and enabling each brand to grow with tailored technologies and services.
Lee Jae-seok, CEO of Cafe24, said, “It is significant to support Amorepacific Corporation in realizing the competitiveness of its brands in the online environment,” adding, “We will continue to collaborate with large corporations to strengthen the specialized capabilities of Cafe24’s Enterprise services.”