HiteJinro announced that its zero-sugar soju 'Jinro,' which marks its sixth anniversary this year, has surpassed cumulative sales of 2.3 billion bottles.
According to HiteJinro on the 23rd, Jinro sells more than 12 bottles per second and has recorded the top sales position in the zero-sugar soju institutional sector for two consecutive years.
According to market research firm Nielsen Korea, as of 2024, Jinro has maintained its position as the number one seller of zero-sugar soju, with a sales gap of 1.5 times compared to the second-ranked brand.
Throughout 2024, Jinro recorded the highest sales volume across all channels. Notably, the household channel, excluding large supermarkets and convenience stores, accounts for over 60% of total soju sales, and in that institutional sector, Jinro reportedly has a sales gap of 1.6 times compared to the second-ranked brand, according to HiteJinro.
Released in April 2019, Jinro targeted younger consumers with a newtro concept. It has been praised for capturing consumer taste with a clean finish that reflects current trends.
Additionally, after five years since its launch, it renewed its label design last October and introduced limited products tailored to consumer needs, such as Jinro Origin and Christmas Edition, while focusing on communication with the younger generation through various collaborations with companies like KITH, Anti Social Social Club, and Missha.
HiteJinro plans to strengthen the competitiveness of its brands this year, including 'Jinro,' 'Jinro Gold,' and 'Cham Isul.' Jinro aims to continue its focus on the clean taste concept inherent to soju while sustaining trendy communication through collaborations with diverse industries. Jinro Gold targets to lead the low-alcohol trend by emphasizing a soft flavor at 15.5 degrees.