Lotte Department Store announced on the 22nd that it will hold the 'Lotte Town Myeongdong Art Festa' (LTM ART FESTA) at its main branch in Sogong-dong, Seoul, from the 30th to the 29th of next month.
Lotte Department Store collaborated with Australian artist 'Brolga' to create the main visuals for this event.
Lotte Department Store will decorate the exterior of its main store using the 'STEEZY' character, specially designed by Brolga to fit the images of Seoul and Myeongdong, and will showcase artworks by Brolga along with various artists, including Joo Jae-beom, inside.
In addition, a festival will be prepared where customers can directly participate with gift stations selling merchandise, stamp tours, and programs linked to the cultural center.
Lotte Department Store will also hold an 'LTM Popup' for three days from the 25th to the 27th at 'MM Seongsu' on Yeonmujang-gil.
It is planned so that participants can learn about the Lotte Town Myeongdong Art Festa while completing missions along the popup route.
By installing and logging into the Lotte Department Store app and uploading certification shots with hashtags on social media, participants will receive a shopping support fund of 5,000 won that can be used at the main store. Limited edition shopper bags featuring Brolga's artwork will also be given away.
A live event featuring Brolga, in collaboration with Fujifilm Korea, will also be held. For on-site applicants, instant photos will be taken with Instax, followed by on-the-spot drawings on the photos.