Emart announced on the 21st that starting from the 18th, it will launch the new skincare line "GLOW:UP by BEYOND" from LG H&H's beauty brand "Beyond," featuring 8 new cosmetic products priced at 4,950 won each, aimed at improving skin elasticity and radiance.
Emart and LG H&H developed this new product to reflect the trend of "slow-aging," which seeks naturalness. They explained that they minimized marketing expenses by simplifying product packaging and utilizing an AI model, focusing solely on quality and price.
The new products contain ingredients for skin elasticity management such as collagen, bakuchiol, and whitening ingredients like glutathione, and are available in various forms including toner, serum, cream, laugh line patches, eye ampoule, night mask cream, pack-to-foam (cleansing foam), and multi balm.
The representative product, "GLOW:UP by BEYOND Collagen Bakuchiol Elasticity Radiance Cream (50ml)," contains collagen, more than 99.5% pure bakuchiol, glutathione, and plant-derived phyto-mucin ingredients. It demonstrated an effect of improving laugh lines by 27.3% and skin elasticity in that area by 7% based on results from a human application test involving a sample size of 21.
Additionally, they will introduce elasticity radiance toner (150ml) and serum (45ml), an "eye ampoule (15ml)" that can be instantly massaged from the eye bowl that rotates 360 degrees, and "laugh line patches (36 pieces)" that can be attached to areas of concern such as around the mouth.
Emart and LG H&H plan to continuously expand their ultra-low-cost cosmetics lineup by additionally introducing new products for focused care depending on skin concerns such as moisture soothing and moisturizing.
Jeong Soo-min, a cosmetics buyer at Emart, noted that "we will strive to continuously offer a variety of reasonably priced skincare products introduced by the meeting of distribution experts and skin experts."