Convenience store Seven Eleven announced on the 21st that it will launch a series of products called 'Roar of the Giants, Ma!' in collaboration with the popular professional baseball team Lotte Giants, featuring snacks, beer, bread, and ice cream that are perfect for enjoying at the ballpark, with a total of 7 products to be released sequentially next month.
The collaborative products express the intense Busan baseball cheering culture through the signature cheering phrase 'Ma!' of Lotte Giants, and the product packaging features the Lotte Giants logo and mascot. Customers purchasing the products will also receive one of 120 types of special random stickers featuring Lotte Giants players and mascots.
Seven Eleven will release 'Seven Select Ma! Tinkle Is Back,' a revamped version of the popular snack 'Tinkle' that was launched by LOTTE Wellfood in 2003, in mid-next month. The cone snacks from LOTTE Wellfood will be available as 'Seven Select Giants Hexagonal Cone Snacks' and can be found at Sajik Stadium in Busan on the 2nd of next month.
A so-called 'Lotte Bread' is also expected to be released. On the 2nd of next month, 'Seven Select Ma! Giant Red Bean Bread' will be launched, followed by 'Seven Select Ma! CIAAT Hotteok Bread' in the second week of next month.
Additionally, beer 'Crush' and ice cream 'World Cone' will be newly styled in Lotte Giants clothing as 'Ma! Beer' and 'Giants World Cone,' respectively, and will be launched in mid-next month. The beer product will be showcased at Sajik Baseball Stadium on the 2nd of next month, and will subsequently be available for limited sale in the Seoul metropolitan area and Busan and Gyeongnam regions.
Kim Min-jung, head of marketing at Seven Eleven, noted, 'I hope that through this campaign, Seven Eleven becomes a cheering platform that lives alongside Lotte Giants fans.'