HiteJinro has announced the launch of a new lineup, 'Philaite Clear,' to expand its domestic sparkling beverage market.
According to HiteJinro on the 21st, this product is the ninth in its lineup after Philaite and Philaite Fresh, developed with a focus on the recent consumer trend of 'clean and crisp flavor.'
Philaite Clear is a sparkling beverage with a malt content of less than 10%, reportedly overcoming the limits of sparkling beverages by applying the Super Clear method.
Typically, sparkling beverages with a malt content of less than 10% use non-malt ingredients such as barley and starch. Barley has a lower fermentation level compared to malt, making it difficult to maximize fermentation.
HiteJinro adjusted the amount of enzyme input and the ratio of raw materials hundreds of times to achieve a high level of fermentation comparable to beer. As a result, it reduced off-flavors from the malt while enhancing the crispness and smooth finish of the high-quality sparkling beverage.
The alcohol content is 4.5%, and it will be available in cans (350ml, 450ml, 500ml) and PET bottles (1.6L). The package design features a silver color, conveying a transparent and refreshing image, while the blue color represents the meaning of a clean finish. To differentiate, it applied the '生' (raw) notation without the Philly character. It is set to go on sale nationwide at large supermarkets and convenience stores starting on the 25th.