LOTTE Chilsung Beverage announced on the 18th that it has revamped the packaging for its distilled soju "Yeoul."
According to LOTTE Chilsung Beverage on that day, the Yeoul package incorporates the basic concept of "이응 (ㅇ)" to depict the reflection of the moon in flowing water and the appearance of the flowing stream. While maintaining the wave pattern of the bottle design, it added a touch of luxury.
The material of the bottle cap was changed, and a design that represents the flowing water was applied to the top. The height of the bottle cap was increased to improve ease of opening, and a cap seal was added for enhanced luxury and stability. Additionally, the product label was changed from white to black to increase label visibility and intuitively express the enjoyable evenings and nights to savor Yeoul.
The shape of the bottle was also adjusted by changing the angle of the bottle shoulder to enhance visual stability, while the width of the bottle was increased and the height reduced to improve grip. Furthermore, the overall weight of the bottle was increased to add a sense of heft.
A representative of LOTTE Chilsung Beverage said, "Yeoul is a premium distilled soju presented under the concept of 'a fragrant aftertaste flowing in the mouth' with over 80 years of brewing technology from LOTTE Chilsung Beverage." The representative added, "A new advertising campaign featuring singer Jang Ki-ha and science creator Gyeodu was released on the 11th through our YouTube channel, and we plan to implement active marketing at consumer touchpoints, including expanding store placements and display rates."