Kurly and Naver are pursuing a strategic business partnership.
Kurly announced on the 18th that it is preparing for an official opening at the Naver Plus Store within the year. Kurly plans to showcase its food and daily necessities at the Naver Plus Store, with the goal of providing various customer services collaboratively between the two companies.
Kurly noted that the combination with Naver is expected to create significant synergy for both companies.
Kurly has a number of exclusive products discovered and developed through its excellent curation capabilities, and it has secured a loyal customer base that uses Kurly regularly at least once a week. Naver's advantage is its extensive customer base, which is among the largest in the country.
The two companies plan to closely collaborate in the future on product and institutional sector services. Through this, Kurly anticipates attracting a large number of new customers in a short period, and the customer base is expected to diversify across various age groups. The sales channel, which was previously limited to Kurly Mall, will expand to Naver, enhancing service competitiveness.
Naver is expected to benefit positively by proposing Kurly's premium product lineup to a variety of users and expanding the service experience, thereby increasing the number of Naver Plus Store users.
Kim Seul-ah, CEO of Kurly, said, 'Kurly and Naver possess clear competitive advantages that are not easily replicated by other platforms, making us optimal collaboration partners' and added, 'I hope that this business partnership will allow more customers to experience good products and excellent services.'
Choi Soo-yeon, CEO of Naver, stated, 'I expect that the partnership with Kurly, which has unparalleled curation capabilities in the fresh food sector, will enrich Naver's shopping ecosystem' and emphasized, 'We will develop collaborative services where both companies can create synergy, focusing on enhancing the shopping experience and benefits for users.'