Amorepacific Corporation's luxury beauty brand Sulwhasoo announced on the 17th that it will strengthen its entry into the U.S. market by entering the largest department store chain in the U.S., Macy's.

The Sulwhasoo store opens in Macy's department store in the United States./Courtesy of Amorepacific Corporation

Sulwhasoo began its entry with Macy's online channel 'Macy's.com' in February and completed its entry at the Flushing, New York, and Santa Anita, Los Angeles, locations, as well as South Coast Plaza in March.

At these locations, it will showcase representative products such as Yoonjo Essence, Jaum Balancing Cream, and Jinsol Cream, and plans to expand its entry locations in the future.

Since its first entry into the U.S. market in 2010, Sulwhasoo has recorded an average annual growth rate of about 20% over the past three years and is expanding its customer base through Sephora stores and digital channels.