Golden Blue announced on the 16th that it has been selected as the official whiskey for the '2025 LIV Golf Korea,' which will be held from May 2 to 4 at the Incheon Jack Nicklaus Golf Club Korea.
LIV Golf is a new concept professional golf league established by Saudi Arabia's sovereign wealth funds (PIF), characterized by a unique format that includes 54-hole competitions over three rounds and 'shotgun starts' (where all groups start their rounds simultaneously from different holes). As this year's tournament is being held in the country for the first time, it has garnered significant interest from golf fans. In particular, with a total prize pool of about 36 billion won, it boasts a world-class scale, attracting top-tier players with major championship experience, such as Jon Rahm, Brooks Koepka, Phil Mickelson, Dustin Johnson, and Bryson DeChambeau.
Golden Blue plans to sell highballs made with 'Golden Blue Quartz' on site during the tournament. By doing so, it aims to allow consumers unfamiliar with whiskey to experience the brand without hesitation, thereby broadening brand recognition with a friendly image. In addition, the company intends to expose LIV Golf-related content through its official social media channels, such as YouTube and Instagram, and further expand touchpoints with consumers through participatory events.