Two Some Place reported on the 11th that its sales increased by 8.3% to 520 billion won and operating profit increased by 25.2% to 32.6 billion won compared to the same period last year. Both sales and operating profit have set record highs for two consecutive years.
According to Two Some Place, this achievement is attributed to the signature product campaigns such as "Schochong" and "ABAK," along with the sales growth driven by new products like "Ashatoos" and "Peach Cream Cake." Last year, consumer sales rose by 11%, same-store sales increased by 7%, and sales from new products saw a 62% increase compared to the previous year.
The holiday campaign held at the end of last year was also effective. They launched the "White Schochong" to expand their lineup. As a result, the sales volume of whole cakes in December 2024 recorded the highest level since the company's inception. The annual sales volume of the "Schochong lineup" more than doubled compared to before the first campaign.
Additionally, by expanding digital customer touchpoints such as the brand app and kiosks, digital sales increased by 49%, and the monthly average user (MAU) count of the brand app rose by 15% compared to the previous year.
They are also accelerating efforts for coexistence with franchisees. By operating regular franchisee council meetings, they are enhancing communication, and the head office is fully covering campaign advertising costs, which is practically contributing to boosting franchisee sales.
Starting this month, they plan to introduce the industry's first "Delivery Payment Card Payment System." This measure aims to enhance the operational efficiency and convenience for franchisees.
In the second half of this year, Two Some Place is preparing to open a flagship store that encapsulates the brand's identity and dessert competitiveness. Through this, they aim to further solidify their position as a dessert-focused brand and provide customers with a differentiated premium experience.
Moon Young-joo, CEO of Two Some Place, noted, "This achievement is a result of the brand value, customer satisfaction, and trust with our franchisees. In the future, we will continue to provide differentiated experiences as a premium dessert cafe and pursue sustainable growth based on coexistence with our partners and franchisees."