CU announced on the 9th that it will completely revamp the beans for its convenience store instant coffee, 'get coffee,' in line with customer preferences and the latest coffee trends. get coffee, priced under 2,000 won, is CU's flagship product, recording annual sales of over 200 million cups.
It is the first time CU has changed its coffee beans in three years since 2022. The new beans are characterized by enhanced nutty and smooth flavors. The blend consists of beans from Brazil, Guatemala, and Colombia in a ratio of 4:4:2, roasted dark to achieve a strong body and a harmonious subtle sweetness.
A CU official noted, "We have reduced acidity compared to the previous version and enhanced the nutty flavor, making it enjoyable not only as an Americano but also in various beverages like café lattes and vanilla lattes."
get coffee has seen significant annual sales growth over the past three years, with increases of 24.8% in 2022, 23.2% in 2023, and 21.7% in 2024 compared to the previous year. Sales from January to March this year have also risen by 14.7% compared to the same period last year, maintaining its growth trend.
CU plans to strengthen its differentiated menu lineup that pairs well with get coffee. In February, it launched 'kaya jam sandwich,' a dessert exclusively for get coffee.
Yoo Seon-woong, head of the product division at BGF Retail, said, "get coffee ranks third in CU's annual overall sales and, through this revamp, it will become a leading beverage in the domestic coffee market beyond convenience stores. We will continue to pursue ongoing innovation to provide the best coffee with taste surpassing specialty shops at a reasonable price."