Jeju Samdasu announced on the 9th that it has selected actor Park Bo-young as its advertising model to mark the 27th anniversary of its launch.
According to Jeju Samdasu, the advertisement video featuring Park Bo-young will be released on the 10th on Jeju Samdasu's official Instagram and YouTube channels. The campaign aims to convey the values of "purity" and "trust" that the brand pursues.
The jingle for the advertisement was created by rearranging the Jeju children’s song "Joha Masi." The message, "Because we trust it, we like it," was lively delivered using the Jeju dialect.
Baek Kyung-hoon, president of Jeju Development Corporation, said, "Jeju Samdasu plans to continue developing the brand centered around the value of 'trust' and will approach consumers with a friendlier and more positive image through the new advertising campaign."