LF's Atte Vanessa Bruno announced on the 8th that it will hold a pop-up store at Art Sonje in Bukchon, Seoul, to celebrate the launch of a new accessory line until the 15th.
The pop-up store, located in a separate annex hanok next to the Art Sonje Center main building, will feature the theme "Blooming Frill."
The pop-up store is designed as a space where traditional beauty and modern sensibilities coexist, offering a variety of attractions. Softly flowing frills are placed throughout, and a photo zone is provided.
The venue also includes a space where visitors can try on and enjoy the spring new arrivals. Items such as the popular Bonbon bag in new colors, Frill bag, Le Bon bag, and Rafia bag will be prepared.
The Bonbon bag, named after the French word for "candy" (bonbon), features a design where the bag's opening is tied like a knot. Since its initial introduction in November last year, over 1,000 units have been sold in just three months. This month, glossy pink and beige colors will be newly released.
An event is also planned. A 20% discount will be offered on product purchases at the site, and customers will receive a beaded charm keyring on a first-come, first-served basis. Additionally, if attendees upload photos from the pop-up location to social media and complete a follow mission, they can receive a gift box consisting of a scrunchie and postcard on a first-come, first-served basis.