Shinsegae Duty Free announced on the 7th that it has become the first duty-free shop in the country to feature the lifestyle beauty brand "VENUMENT" on its online mall. VENUMENT is a brand that has gained popularity among the MZ generation (Millennials + Generation Z, born between 1980 and 2004) with its lip balm products in the form of key rings.
VENUMENT actively uses eco-friendly materials to produce beauty products that are gentle on the skin and fragrances that provide a delicate and warm feeling, emphasizing environmental considerations in its products and packaging. The brand differentiates itself by designing its products like interior objects, adding Instagrammable elements that are perfect for sharing on social media channels.
VENUMENT has secured a domestic fan base based on its social media (SNS) channels, and the influx of Japanese and Chinese customers has also increased. The VENUMENT flagship store in Hannam-dong has seen a rise in visitor numbers, with 40% of them being Japanese customers, following locals.
VENUMENT’s representative product, the "Butter Balm Keyring Set," consists of three items: the "Universal," which provides extreme moisture care with premium illipe butter (similar to cocoa butter), the "Healthy Baby," which adds a healthy glow, and the "Ballerina," which offers a plumping effect, all designed to maximize portability in a keyring form.
Shinsegae Duty Free is commemorating the entry of VENUMENT by providing a "bubble pouch" to all customers who make a purchase, on a first-come, first-served basis. Additionally, customers who spend over $20 will receive a limited "Jojoba Duo Trial Kit" consisting of body oil and body lotion.
A representative from Shinsegae Duty Free noted, "We plan to continuously discover brands that are highly preferred by individual MZ generation tourists in order to expand our customer base," adding, "We will provide a unique lifestyle experience through brands like VENUMENT, which value trends, the environment, and quality."