Kolon Industries' FnC division announced on the 6th that its golf apparel brand WAAC will unveil a collaborative collection with the golf equipment specialty brand Jones. To commemorate this, a pop-up store will also be operated in Seongsu-dong, Seoul.
Jones is a golf bag specialty brand that started in 1971 in Portland, Oregon. WAAC has been collaborating with Jones since the fall/winter of 2022, and this marks the release of their sixth collection.
This collaborative collection features the concept of "traveling with Jones," showcasing casual items that can be comfortably worn anytime and anywhere, from daily life to the field.
Alongside practical items like anoraks, sweatshirts, jumpsuits, and golf bags, a hat collaborated with New Era will also be introduced.
The pop-up store will be operated until the 28th of next month, aiming to broaden connections with the MZ generation (Millennials + Generation Z, born 1980-2004) and secure a new customer base.
A WAAC representative noted, "We are preparing limited products and various events that can only be found during this pop-up period," adding that they anticipate being able to provide a new brand experience in Seongsu-dong, where MZ generation customers most prefer.