On the morning of the 3rd, the CJ OnStyle ComeOnStyle pop-up store preview was held in Seongsu-dong, Seoul. Spaces designed to showcase products introduced by various celebrities and influencers welcomed visitors. CJ OnStyle aims to provide an opportunity to discover the fun of shopping. Products featured on shows like 'Choi Hwa-jong Show' and 'Get It Beauty' were displayed, allowing people to see them in person and have the chance to purchase them at discounted prices.
CJ OnStyle will hold a shopping festival from the 4th to the 8th, relocating products featured on its shopping broadcasts to an offline pop-up store. Customers will have the opportunity to shop offline, while partner companies will have a chance to explore new avenues. CJ OnStyle introduced this pop-up because consumer shopping patterns are evolving from search-based 'purposeful shopping' to 'discovery shopping,' where products found while exploring content lead to purchases.
ComeOnStyle is a shopping festival held twice a year by CJ OnStyle in the first and second halves. This year’s first half ComeOnStyle will take place from the 4th to the 13th. This is the first time ComeOnStyle, which has been conducted on mobile and TV, is being held offline.
The key phrase for this pop-up is 'slow aging lifestyle solution.' CJ OnStyle noted that slow aging is rapidly emerging as a mega trend regardless of gender, and selected this keyword in response to customers’ tastes and lifestyle changes that aspire to sustainable beauty.
Visitors can experience a slow aging curation that has expanded across all areas of lifestyle, including beauty, fashion, living, and food. The first space that customers encounter when visiting the pop-up is the slow aging zone. In the slow aging zone, CJ OnStyle's popular programs and celebrities propose slow aging lifestyle solutions.
In addition to offering a delicious and healthy daily life suggested by the lifestyle program 'Choi Hwa-jong Show,' various items introduced by beauty program 'Get It Beauty,' fashion-focused mobile live show 'What Should Han Ye-seul Wear Today,' and online home tour mobile live show 'Ahn Jae-hyun's Let's Stay Indoors for a Moment' can be found.
Each space is also rich with digital experience elements. Products equipped with electronic tags (NFC·RFID) allow visitors to view usage videos of popular living products such as fashion style information, high-end kitchen systems, and premium robotic vacuum cleaners.
Furthermore, as CJ OnStyle is ramping up its premium beauty expansion, a beauty backstage experience zone showcasing sourcing competitiveness has been established. A daily beauty class featuring one brand in order of Rejuv, Returnity, O'Dare, Dyson, and GlamPalm will be held.
A CJ OnStyle official noted, "This pop-up was planned so that customers, partner companies, celebrities, and influencers can all come offline to experience and enjoy CJ OnStyle's unique identity," adding that "The essence of 'discovery shopping,' which is gaining attention in future commerce, is the organic consolidation of video content and commerce."