Nongshim announced on the 2nd that it will launch a new snack, 'Melon Kick,' on the 21st.
Melon Kick is a new product in the Kick series, introduced approximately 50 years after Nongshim launched 'Banana Kick' in 1978.
It combines domestic musk melon and milk to capture the sweet flavor unique to melons. Like its predecessor Banana Kick, it maintains a crispy yet soft melting texture in the mouth, and its shape preserves the distinctive curved design that defines the Kick series.
Nongshim is preparing a new fruit-flavored product within the year and plans to develop the Kick series into a global brand. It aims to begin exports of Banana Kick and Melon Kick to the U.S., Japan, and China markets starting in the second half of the year.
A Nongshim official noted, "We will introduce a new Melon Kick following Banana Kick, utilizing watermelon, which is beloved as a dessert. We will harness the love we've received from domestic consumers over the past 50 years to develop the Kick series into a global brand with sweet fruit flavors and a soft texture."