Comprehensive liquor company Campari Korea announced on the 1st that it will conduct the "Splendor journey" promotion, offering the Scotch single malt whiskey brand "The Glen Grant" alongside high-end dishes at luxury hotels.
This promotion will first take place at the Signiel Hotel Bar 81 and will be held at various five-star hotels in Seoul thereafter. During the event, visitors to the Signiel Hotel Bar 81 with their partners or family can utilize a promotion that includes two glasses of The Glen Grant 21 years, alongside various premium ingredients included in the Signiel Tower menu.
The Glen Grant, which sells over 200,000 bottles annually, is a beloved single malt Scotch whiskey. It boasts a diverse portfolio ranging from the easily accessible and versatile Aboralice to the ultra-premium "65 years".
Among whiskey enthusiasts, The Glen Grant is noted for its distinct vanilla flavor and refreshing character. It is lauded as a brand that best captures the delicate flavors of oak barrels that previously held American bourbon whiskey among Scotch single malt whiskey brands.
A Campari Korea official noted, "We have prepared a food pairing promotion that allows consumers to enjoy a high-aged single malt whiskey and various dishes from luxury hotels for a special experience," adding, "In the future, we will continue to create a sophisticated liquor culture through various consumer events that align with the delicate flavors of The Glen Grant."