BrandX Coporation announced on the 1st that it will change its name to JEXYMIX and embark on a new journey as a global activewear company.
BrandX Coporation passed the motion to change its name at the 8th regular shareholders' meeting held on the 31st, and it has begun the change process. The company noted that it made this decision to convey its brand value more intuitively to customers and shareholders. JEXYMIX is the company's activewear brand.
BrandX Coporation is a direct-to-consumer (D2C) business specialist. Since 2022, it has set 'global branding of JEXYMIX' as its mid- to long-term business goal and is strengthening its fashion capabilities. Additionally, it operates about 20 stores, primarily in Asia, including three subsidiaries in Japan, China, and Taiwan.
A representative from BrandX Coporation said, “This name change is an opportunity to redefine the company's vision and mission,” adding, “All employees will strive to strengthen our identity as a specialized activewear company and enhance our competitiveness in the market.”