Lotte Department Store announced on the 31st that it will hold the first pop-up store of Japanese representative boutique and fashion brand 'BEAMS' from the 4th to the 8th of next month at the underground 1st floor of AvenueL in Jamsil, Seoul.
Founded in 1976 in Harajuku, Tokyo, BEAMS plays a central role in Japanese fashion culture, showcasing various in-house brands and a wide range of styles. BEAMS operates approximately 170 stores worldwide.
This pop-up store will feature fashion lines such as BEAMS, RAY BEAMS, and BEAMS BOY, as well as interior accessories and collaborative products from other brands.
To commemorate the opening of its first pop-up store in Korea, it will also showcase 'BEAMS Seoul Exclusive' products.
The BEAMS pop-up store will also host signings by Japanese artists HIMAA and NORAHI from the 4th to the 6th of next month. It will also unveil images expressing the BEAMS style in the streets of Seoul in collaboration with photographer Song Si-young.