Fashion platform corporation Musinsa announced on the 30th that over 30 MBA students and professors from Stanford University visited its headquarters in Seongsu-dong to explore the theme of 'the competitiveness of K-Fashion.'
On the 28th, Musinsa held a global seminar for the Stanford MBA visiting group at its headquarters in Seongsu-dong, Seoul.
Stanford University operates a 'global study trip' program each year to gain a broad understanding of the cultural, economic, and social situations in major countries. This time, they visited Korea under the theme of 'the present and future of the K-Wave' to see Musinsa.
At this event, Musinsa introduced the process of starting as a sneaker community and growing into a leading fashion platform, as well as the current status of opening a global store and entering the North American market.
After the seminar, the Stanford MBA visiting group toured offline stores near the headquarters, including Musinsa Standard Seongsu.
A Musinsa spokesperson noted, 'We were able to inform global talents about Musinsa and the competitiveness of Korean brands,' and said, 'We plan to continue expanding investments in infrastructure such as technology and logistics so that overseas consumers can conveniently access K-Fashion.'