OTOKI announced on the 13th that it will unveil a video for the 'Jin Ramen Campaign' featuring BTS member Jin and will aim to target the global market. The campaign video can be viewed on OTOKI's official YouTube and Instagram.
Starting this month, OTOKI incorporated Jin's image into the packaging of products exported not only domestically but also to countries like the United States, Canada, China, Vietnam, and Indonesia. Stickers featuring Jin's photo, handwritten notes, and the character 'Wooteo' developed by Jin will be included with multi-product bundles.
An OTOKI official noted, 'We want to let both domestic and international consumers know about the charm of Jin Ramen,' and added, 'In subsequent content, we plan to showcase Jin in a variety of expressions featuring Jin Ramen’s mild and spicy flavors.'
OTOKI plans to intensify its efforts to penetrate overseas markets, starting with the release of the Jin Ramen campaign video.