LOTTE Wellfood announced on the 3rd that it will launch the nutrition-enhanced and meal replacement snack brand "ComfortEatsEnouF" and release six new products.
According to LOTTE Wellfood on that day, ComfortEatsEnouF aims to be a nutrition-enhanced and meal replacement snack brand that strengthens health and wellness elements. LOTTE Wellfood explained that it focused on a food culture that seeks to maintain balanced nutrition in a convenient way as needed, while effectively utilizing time instead of preparing three traditional meals a day.
According to the Korea Disease Control and Prevention Agency, the breakfast skipping rate in 2023 was 34.6%, an increase of more than 10 percentage points compared to 24% in 2014. The utilization rate of nutrition labels when choosing processed foods rose from 26.5% in 2014 to 38.2% in 2023. Although the number of meals consumed has decreased compared to the past, consumer interest in nutritional components during food purchases has increased.
The new products introduced by LOTTE Wellfood this time include six types: ▲Baked Cookie ▲Toasted Bread ▲Golden Chewy Bar ▲Cube Cake ▲Shake Meal ▲Classic Barley Meal. They are characterized by using whole grains and 100% domestically pressed barley as main ingredients to increase the content of protein and dietary fiber while reducing sugar and saturated fat. ComfortEatsEnouF plans to continuously expand its product lineup starting with these new products.
LOTTE Wellfood has selected actress Go Min-si as the brand model to commemorate the launch of ComfortEatsEnouF and will carry out an advertising campaign.
A LOTTE Wellfood official said, "ComfortEatsEnouF promotes filling nutrition correctly in a busy daily life and satisfying individual preferences with 'Wellness It's Life.'" He noted, "We will continue to introduce various products to broaden consumers' choices in food."