GS Retail announced on the 24th that it will officially launch the 'GS ALL Membership,' which completely redesigns its existing integrated membership, on the 26th of next month. This is aimed at enhancing customer loyalty and improving convenience.
The GS ALL Membership is a program that integrates the marketing and point accumulation systems previously operated by brands such as GS25 (convenience store), GS Shop (home shopping), and GS The Fresh (supermarket) into one membership. The design of GS ALL reflects the 'Happy Smile' concept, aiming to convey a warm and friendly image to customers and enhance customer satisfaction with a consistent brand identity.
Starting from the 26th of next month, all points previously operated by GS Retail will be consolidated into GS ALL points. The names of relevant point cards and member services will also be changed to GS ALL.
Through this membership integration, GS Retail plans to maximize the lock-in effect by ensuring that consumers continue to use specific products or services and establish a comprehensive shopping environment that encompasses various distribution channels. Additionally, based on the integrated point system, the company will strengthen promotions and marketing at a corporate level and continuously expand discount benefits and related services.
Park Jun-hyung, Head of Team for marketing planning at GS Retail, noted, 'We will attract not only the existing 30 million members but also new customers through the development of additional programs and the expansion of customer benefits,' adding, 'We will do our best to establish ourselves as the top membership in the distribution industry.'