Shinsegae Group's convenience store Emart24 announced on the 21st that the number of stores selling NOBLAND products has surpassed 1,000.
To enhance the product competitiveness of its franchise stores, Emart24 introduced NOBLAND in stores last April.
The number of stores introducing NOBLAND will gradually increase to 2,500 this year and 4,000 next year.
It was explained that many of the new stores that converted from operating supermarkets to Emart24 convenience stores sell NOBLAND products.
The average size of these stores converted from supermarkets is 135 square meters, which is larger than the existing Emart24 store average size of 60 square meters, and their sales are nearly 60% higher compared to the average sales of existing stores.
The 1,000th NOBLAND store, 'Anyang Mainville Store,' also converted from a supermarket to Emart24 on the 13th.
NOBLAND products currently operated by Emart24 amount to 580 varieties, which is an increase of 26% compared to when they were first introduced last April.
Emart24 plans to increase NOBLAND products to 650 by the end of this year, broadening the choices for business owners.