Amorepacific Corporation announced on the 16th that its skincare brand "MIMO by MAMONDE" has surpassed cumulative sales of 1 million units just four months after being introduced in the fixed-price household goods store Daiso. MIMO by MAMONDE, launched in September last year, is the second brand of Mamonde and offers fundamental solutions to the major skin concerns of the Zalpha generation, those born from the mid-1990s to the early 2000s.
MIMO by MAMONDE has been selling a total of eight products since its brand launch and entry into Daiso. It sold out immediately upon restocking, leading to a flood of inquiries for replenishment, and gained popularity through word of mouth on social media, earning the title of "Daiso Mall's SNS hot item."
The representative product is the Rosy-Hyalon Liquid Mask. It is so popular that it is exposed as the top-selling item in the skincare and beauty hot items category within Daiso Mall. One of the products that caused a stockout crisis, the Peony-Tinol Trouble Balm, addresses pore troubles and also has soothing effects, thus receiving a positive response from individuals in their teens and twenties.
Meanwhile, MIMO by MAMONDE has set up an experiential showroom in the Daiso store located in Marine City, Haeundae, Busan, to enhance customer experience. The Busan Haeundae Marine City store is regarded as the largest among Daiso stores. The showroom, which has been operational since the end of last year, allows customers to experience all eight products from MIMO by MAMONDE.